Introduction
For this project, Joy in Childhood Foundation (JICF) and Dunkin' were our clients. I was the Project Manager and we were in charge of the public-facing motion design for the Dunkin' Joy Run. Some of the deliverables were to encourage recruitment, be interactive, and to inspire. We first presented JICF three concepts -- community, competition, and charity. They picked bits and pieces of each concept but we focused on community.
We were provided the official Dunkin' brand guidelines and followed them closely. Many of the logo assets were provided but we had some freedom to add to them or edit for JICF's needs.
Social Video
Sign-Up Tiers
Social Media .gif Stickers
Social Media .gif Stickers
Munchkin Milers ($10)
Original Brew Crew ($35)
Dunkin' Runner ($65)
VIP Dunkin' Runner ($100)
Foundation Fundraising Meter
Social Media .gif Stickers
Social Media .gif Stickers
$100K
$200K
$300K+
Personal Mileage Meter
Social Media .gif Stickers
Social Media .gif Stickers
25 mi
50 mi
75 mi
100 mi
Run Like a Hero Cape
Social Media .gif Sticker
Social Media .gif Sticker
Runners' Bib
Email Design .gif
Email Design .gif
Dunkin' Joy Run Leaderboard
Interactive Instagram Story Post Template
Interactive Instagram Story Post Template
Mosaic Video Showcasing the Community
Instagram Story Ad Posts
Instagram Story Ad Posts
