The typeface of choice for this type specimen book is Helvetica. I am fascinated with the ubiquity of Helvetica and how it became a designers go-to font. The supporting graphic elements are derived from the typeface itself. The beauty of Helvetica is the geometric features and the negative space between letters — I wanted to emphasize that with the illustrations.
I studied Swiss design and color palettes before I started to design. I watched the movie titled "Helvetica" as well. I wanted to as much research as possible about the typeface to fully understand why it was created and how it affects the world, while honoring the Swiss aesthetic.
